Meta has rolled out several important ad updates recently, yet many advertisers stick with old strategies that no longer work as effectively. If you want to stay ahead, it’s time to rethink your approach and tap into the new tools Meta offers including video-focused ads, WhatsApp placements, and smarter measurement features. This post breaks down the key updates from Meta’s latest announcements and how you can use them to get better results in 2025.
Why New Meta Ad Updates Matter More Than Ever
Meta has changed the advertising game with multiple updates, but some businesses still rely on outdated methods. These new tools help you connect with audiences more effectively, increase conversions, and spend your ad budget wisely. Addressing these updates now will save you time and money later on.
The main updates include new video ad formats, the launch of WhatsApp ads, improved tracking with Measurement 360, and fresh opportunities for advertising on Threads. We'll cover each in detail, so by the end, you’ll know exactly how to fine-tune your campaigns.
The Power of Video and Reels for Meta Ads
Meta’s own research shows just how important video content has become, especially on Instagram.
- More than 60% of Instagram users only consume Reels.
- Over 85% of users follow a business after watching its Reel.
- Around 79% of users make a purchase on Instagram after seeing content by a business.
- Businesses using video or Reel ads see conversion rates above 97%.
These numbers tell a clear story: video is key. If your ads don’t include video reels, you’re missing a huge piece of the puzzle.
How to Make Your Reel Ads Perform Better
Meta offers detailed guidelines to help your Reels ads stand out and convert:
- Use a 9:16 vertical format—this is essential for full-screen mobile viewing.
- Keep all important elements like logos or text inside the “safe zone” so they’re visible on all devices.
- Add lots of audio effects and sound to keep reels entertaining and grab attention early.
- Leave the bottom 35% of the screen clear to avoid overlap with the headline or primary text since Meta shows those in that area.
Following these tips increases your chances of driving clicks and sales.
If you want a detailed guide on these new Reel ad best practices, Meta’s official PDF is available in the video description. It’s worth checking out to improve your creative quality.
WhatsApp Ads: New Placement and Features You Can Use
Meta has now introduced ads on WhatsApp, but not in chat conversations. Instead, ads appear in the Status section, where users scroll through updates from their contacts.
Why WhatsApp Ads Could Work Better for Conversions
WhatsApp ads offer unique advantages for sales funnels:
- Payments happen inside WhatsApp. Users don’t need to leave the app or open third-party wallets like Paytm or PhonePe.
- Customer details autofill automatically, cutting down steps during checkout.
- This reduces friction compared to websites where users often abandon carts or drop out during checkout.
- Sales become faster and smoother since users can buy products right in the app.
This setup means fewer lost sales and better conversion rates. If your business sells products directly, WhatsApp ads can become a powerful tool.
Extra Features for WhatsApp Ads
Meta now allows you to promote broadcast channels with ads on WhatsApp. For example, a fitness coach can create a broadcast channel and run ads to attract followers. Building a strong customer list like this helps with ongoing marketing and better customer engagement.
All these WhatsApp ads can be managed directly through Meta Ads Manager, making it easy to handle campaigns along with your other ad placements.
Measurement 360: Tracking What Used to be Invisible
One big challenge with ads is tracking conversions accurately, especially for awareness (top-of-funnel) campaigns.
Before Measurement 360, if users saw your ad multiple times, remembered your brand, then searched for it on Google before buying, Meta wouldn’t track that sale. You’d miss data on how your ads influence purchases that happen outside direct clicks or Instagram shopping.
How Measurement 360 Helps Advertisers
This new feature lets you:
- Track indirect conversions that happen after someone sees your ad but buys later through other channels like Instagram DMs, search engines, or offline stores.
- Make smarter decisions about your creatives, targeting, and budgets based on the full picture.
Measurement 360 gives a clearer view of how your ads influence the entire customer journey, not just instant clicks.
Threads and New Video Ad Opportunities
Threads, Meta’s newly launched app, has several advertising features that many brands haven’t fully explored yet. It’s a less crowded space where your brand could stand out.
What’s New with Threads Ads?
- You can now run video ads on Threads.
- This offers a fresh way to reach users, especially younger, engaged audiences.
- Testing video ads on Threads can help you find new audiences without heavy competition.
Our agency is already testing Threads video ads, and we’ll share the results soon.
More Options in Reel Ads With Meta Ads Manager
Meta Ads Manager now creates multiple versions of your Reel ads automatically. Here’s how it works:
- If your 30-second Reel gets high engagement at, say, 15 seconds, Meta will use that part as a new ad variation.
- This allows you to test many hooks and message bodies without extra work.
- You can see which parts perform best and optimize accordingly.
These improvements save time and boost the overall effectiveness of your video campaigns.
Quick Recap of Meta’s Updates
- Reels ads are essential, with clear format and creative guidelines to follow.
- WhatsApp ads launch in Status, offering integrated payments and reduced checkout friction.
- Measurement 360 tracks indirect conversions, giving full insight into ad impact.
- Video ads on Threads open new audience avenues with less competition.
- Meta Ads Manager’s multi-version Reel ads feature helps test audience response efficiently.
Using these updates can elevate your campaigns for better results in 2025.
Stay Updated and Learn More
If you know about any other Meta ad updates or have tried these features, share your experience in the comments. Your insights help the community..
Use these insights and tools to take your Meta advertising to the next level this year.
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